About Paul · 02
A clear head for messy beginnings.
I work with people who have something worth making, but not yet the cleanest way to say it. The job is part listening, part editing, part making a useful thing appear.
That might mean finding the spine of a new offer, turning a roomful of thoughts into a story, or building the next version before the idea loses its heat.
Working principles
01 / NOTICE
Pay attention first.
Good strategy starts with noticing what people actually do, not what the brief says they do.
02 / EDIT
Make the useful choice.
Every project gets better when there is a point of view about what can be left out.
03 / SHARE
Leave something usable.
The work should make the next conversation easier, whether or not I am in the room.